Top 5 Social Apps in Chile: Q4 2023 Performance Review

In Q4 2023, the social app landscape in Chile saw significant movements across the top five platforms: TikTok, Instagram, Facebook, Threads, and X. Below, we dive into the detailed performance metrics for each app, based on data from Sensor Tower.

TikTok

TikTok from TikTok Pte. Ltd. showed impressive revenue growth throughout the quarter, peaking at approximately $174K in mid-November. Weekly downloads fluctuated, with notable peaks of 104K in late December. Active user numbers saw a slight decline, dropping from around 7.5M in late September to 7M by the end of December.

Instagram

Instagram maintained a consistent revenue stream, with weekly earnings generally around $16K to $22K, peaking at $22K at the end of October. Downloads were strong, especially in the final week of December, reaching 84K. Active users remained stable, hovering around 8M throughout the quarter.

Facebook

Facebook by Meta Platforms, Inc. saw modest revenue, with weekly figures ranging from approximately $3.5K to $5.3K, peaking in the last week of December. Downloads showed a steady increase, peaking at 61K in the final week of the year. Active users were consistent, with around 10M users throughout the quarter.

Threads

Threads, also from Instagram, experienced notable growth in downloads, particularly in early December, with a peak of 85K. Active users increased significantly, from approximately 270K in late September to 585K by the end of December.

X

X from X Corp. had more modest revenue, ranging from $1.2K to $2.5K per week, with a noticeable peak in early December. Downloads varied, with a significant spike of 50K in late October. Active user numbers remained relatively stable, ending the quarter at approximately 2.3M.

For more in-depth insights, visit Sensor Tower.